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1) Real Time: Preparing for the Age of the Never Satisfied Customer
McKenna, Regis

Boston: Harvard Business School Press, 1997. Fine/Fine. ISBN: 0-87584-794-3. 8vo - over 7¾" - 9¾" tall. Reprint. xi, 204 pp. Second printing. Keywords: Business - Technology. ... more information

Offered by Persephone's Books (North Carolina, United States)
$5.00



2) Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Quinlan, Mary Lou

Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 2003 Very Good/Very Good, Hardback/Dust Jacket, 260 pages, tight, clean . Hard Cover. Very Good/Very Good. ... more information

Offered by The Book House - St. Louis (Missouri, United States) Buy from
bookhousestl.com

the website of The Book House - St. Louis
$13.50



3) Managing Brand Equity : Capitalizing on the Value of a Brand Name
Aaker, David A

New York, New York, U.S.A.: The Free Press, 1991 As New/Very Good, Hardback/Dust Jacket, tight/unbroken as unread . Hard Cover. Very Good/Very Good. ... more information

Offered by The Book House - St. Louis (Missouri, United States) Buy from
bookhousestl.com

the website of The Book House - St. Louis
$18.00



4) Consumer Behavior: Building Marketing Strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A

Burr Ridge, Illinois, U.S.A.: Richard d Irwin, 1997 VG No Dust Jacket. Hard cover textbook.. Hard Cover. Very Good/No Dj. ... more information

Offered by The Book House - St. Louis (Missouri, United States) Buy from
bookhousestl.com

the website of The Book House - St. Louis
$20.00



5) Marketing To The Affluent
Stanley, Thomas J

Marketing To The Affluent
McGraw-Hill. Very Good. 1997. First Edition: First Printing. Soft Cover. 0070610479 . Covers and pages are clean, unmarked, bright, tightly bound and sharp cornered (except for very light creasing of front cover corners). Scarce, Out Of Print, Book. "Myths and Realities About The Affluent * Understanding What The Affluent Want * Finding 'Overlooked' Millionaires * Positioning Yourself As an Expert" . ... more information

Offered by Keener Books & Collectibles, LLC (Wisconsin, United States) Buy from
keenerbooks.com

the website of Keener Books & Collectibles, LLC
$26.00



6) Consumer Behavior: Buying, Having, And Being
Solomon, Michael R

Prentice Hall; Upper Saddle River, NJ. Fine 2002. Fifth Edition. Hardcover. Textbook; First Printing; New looking, unused book. Promotional copy for instructor evaluation and use. Marked as such on cover. Minor shelf wear. ; Pictorial hardcover. Looks the same as the paperback. ; 8 1/4 x 10 5/16"; 549 pp . ... more information

Offered by Brick Road Books (Washington, United States)
$36.00



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