The Package As A Marketing Tool

Radnor, PA: Chilton Book Company. VG+/NONE. 1982. 1st Edition. Hardcover; 1st Printing. 49, 61. 0801969549 . 1st edition/1st printing. Binding is silver with gilt lettering on a black background. The book is clean, straight & tight. There is light rubbing and a touch of wear at the spine ends from shelving. On the upper corner of the front endpage, a sticker has been removed, leaving a lightly rubbed area. Pages are all clean without marks or tears. "Until about 1900, a package had to perform only two functions: (1) to ensure safe delivery of the product to the consumer, and (2) to protect the product and ensure its shelf life". Then, at the turn of the century, the package became a sales agent. ; B&W Illustration s; 9 1/4" x 6"; 206 pages .